Vietnam Tourism Report 2020-2021 | RO Market Report (2023)




  • general description
  • performance metrics
  • international tourism
  • Domestic tourism
  • Hosting-Sucursal
  • tour organizers and guides
  • online travel agencies
  • Effects of COVID-19
  • Diploma

Vietnam has attractive potential for tourism development and is a tourist destination that attracts tourists from all over the world. However, before the pandemic, the Vietnamese tourism industry was severely affected. The Statista report provides an overview of the tourism market in Asia in general and Vietnam in particular using detailed data.

general description

According to the report, China ranks first in international tourist arrivals to Asia with 33.28 million international tourist arrivals in 2020; Thailand ranks second with 14.86 million arrivals, Japan third with 9.17 million and Vietnam sixth with 6.83 million arrivals.

Vietnam Tourism Report 2020-2021 | RO Market Report (1)

In 2021, international visitors to Vietnam were estimated at 157,300 arrivals, down 95.9% from the previous year; the number of national tourists reached about 40 million; The total revenue from tourism reached 180 billion VND.

In international tourism spending per capita, Singapore ranks first with US$1550.62 per capita, Brunei Darussalam ranks second with US$466.87 per capita, etc.

Vietnam Tourism Report 2020-2021 | RO Market Report (2)

In Vietnam, industry is the main sector contributing VND1732.82 trillion to the country's GDP in 2020, followed by manufacturing contributing VND1050.71 trillion; Wholesale and Retail; vehicle and motorcycle repair (734.08 billion VND); Agriculture (680.83 billion VND); Product tax minus production subsidies (616.57 billion VND); Construction (389.49 billion VND); and more.

performance metrics

Vietnam Tourism Report 2020-2021 | RO Market Report (3)

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According to the data, the share of the direct contribution to GDP of the tourism sector in Vietnam increased steadily from 2015 to 2019. The annual turnover of the tourism sector reached US$32.75 billion in 2019, an increase of US$4.57 billion compared to with last year.

In 2021, the epidemic broke out in 64 provinces and cities, forcing Vietnam to implement lockdown measures to block and restrict flight routes. Thus, in 2021, the number of tour operators that requested the revocation of activity licenses accounted for more than 35% of the total issued, while the rest ceased their activity.

international tourism

The number of international visitor arrivals to Vietnam in 2020 was 3.83 million, down 14.17 million from 2019 due to the pandemic. 81% of international tourist arrivals (ITA) to Vietnam in 2020 will be transported by air, 16% by road and 3% by sea.

Vietnam Tourism Report 2020-2021 | RO Market Report (4)

Of the 3.83 million visitors to Vietnam in 2020, they came mainly from China and Korea, with more than 1.8 million arrivals (equivalent to around 50%), China (959.24 thousand ITA) and South Korea. (840.04 thousand ITA). Visitors from Europe included the United States (174,080 ITA), Canada (42,200 ITA), etc.

An international tourist spent US$117.8 per day in Vietnam in 2019; this figure increased by 22.7% over the previous year. Overnight guests (incl. self-organized and package tours) stay about 8 days in commercial accommodation, overnight guests about 12 days. in non-commercial accommodation

Domestic tourism

Vietnam Tourism Report 2020-2021 | RO Market Report (5)

The number of domestic tourist arrivals to Vietnam increased during the year: there were 157.73 million arrivals in 2019; In 2018 there were 144.68 million arrivals; In 2017 there were 133.84 million arrivals. In 2019, a domestic tourist in Vietnam spent 1,223,000 dong per day, below the 2018 average (1,272,000 dong). Both overnight guests in commercial and non-commercial accommodation spend approximately 4 days on the trip.


Vietnam Tourism Report 2020-2021 | RO Market Report (6)

At the end of 2019 there were 30,000 accommodation establishmentsthroughout the country with more than 100,000 rooms. Some tourist destinations like Da Nang, Hoi An, Nha Trang, Phu Quoc, etc. they have become the best international luxury resorts in the world. The average price for 50-star hotels in Vietnam was US$116.6, up from US$113.9 in 2018; The price of the 4-star hotel was $73.6 in 2019, higher than the price in 2018 ($72.7). In 2019, 77.8% of luxury hotel guests in Vietnam were foreigners, while 22.2% were local guests.

tour organizers and guides

At the end of 2019, Vietnam had 2,670 tour operators, an increase of 49,000 tour operators compared to the previous year.

Vietnam Tourism Report 2020-2021 | RO Market Report (7)

According to the report, there are currently 7,680 licensed tour guides in Vietnam, broken down by language: 52.7% English, 24.6% Chinese, 7.8% French, 3.7% Japanese, 2.7 % in Russian, 2.7% in English and German. , 2.3% Korean, etc. The imbalance between the number of international tour guides of different languages ​​and the number of tourists leads to a local shortage of tour guides in popular peak-season languages ​​like Korean, Japanese, and Russian.

online travel agencies

Although OTA is famous all over the world, especially in developed countries, it is still a new type in Vietnam. According to a Rakuten Insight survey of online travel agencies (OTAs) conducted in November 2020, 60% of Vietnamese respondents said they used an online travel agency. About 8% of them did not know what an online travel agency is.

Vietnam Tourism Report 2020-2021 | RO Market Report (8)

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The top online travel agencies in Vietnam as of November 2020 include: (62%); agoda (61%); Traveloka (45%); Trivago (32%); TripAdvisor (28%); Airbnb (14%); Skyscanner (11%); Expedia (9%); Tugo (4%) and others (3%). 80% of people who book tickets or services through an online travel agency use their smartphone, 58% use a laptop and 16% use a tablet. This data shows that creating a mobile-optimized website is extremely important in helping OTAs engage users for higher conversion rates.

Effects of COVID-19

The tourism industry is considered the most affected by the pandemic among the economic sectors. The spread of the disease and complicated global developments have led many countries to implement social distancing and lockdowns.

Vietnam Tourism Report 2020-2021 | RO Market Report (9)

Looking at the impact of the Covid-19 epidemic on Vietnam tourism, the number of international visitors to Vietnam shows a sharp decline from January 2020 to October 2020. In January, the number of international visitors to Vietnam fell sharply, reaching almost 14,819 people, 91.6% less than in October 2019. Hotel occupancy was 29% in the first half of 2020, 32% less than in 2019.


The epidemic has changed tourist behavior in many ways. Therefore, tourists tend to pay more attention to health security, travel insurance, avoiding contact with crowds, and the increasing demand for high-end resorts in open and secluded spaces. Instead of prioritizing price, customers will prioritize safety and choose quality travel products. The negative impact of the pandemic on the tourism industry in 2020 has been very strong. However, the pandemic also opens many opportunities for the tourism industry to overcome challenges. To view detailed survey data, you can download the full report here. For more information, please contact or call (+84) 888 239 444.

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How many tourists visited Vietnam in 2020? ›

Vietnam recorded a total of four million tourists in 2020, ranking 47th in the world in absolute terms. The fact that larger countries regularly perform better in a comparison of the absolute number of guests is obvious.

What is the biggest market for tourism in 2020? ›

In 2020, 2.40 billion international tourists traveled to other countries worldwide. The U.S. also enjoyed a handsome 45.04 million foreign visitors, resulting in around $84.21 billion in revenue and third place in the global rankings. The top place was taken by France with 117.11 million tourists.

What is the tourism ranking of Vietnam? ›

Vietnam's tourism website is now fourth in the region, only after Singapore, Indonesia and Thailand. Insiders said the outstanding increase shows Vietnam's attractiveness in the eyes of international tourists.

What percentage of GDP is tourism in Vietnam? ›

Vietnam: International tourism revenue, percent of GDP
VietnamInternational tourism revenue, percent of GDP
Latest value0.93
SourceWorld Tourism Organization
1 more row

Is tourism a large industry in Vietnam? ›

Vietnam's tourism sector is an important pillar of the country's economic development, contributing six percent to Vietnam's GDP.

How many Americans visit Vietnam every year? ›

Top 29 International Visitors in Vietnam
6United States552,644
24 more rows

Which country is the No 1 tourist destination 2020? ›

Pakistan was on Saturday named the top holiday destination for travellers for the year 2020 by the United States-based luxury and lifestyle publication Conde Nast Traveler.

What are the top 3 industries in Vietnam? ›

Vietnam's main industries are: textiles, food, furniture, plastics and paper as well as tourism and telecommunications. Agriculture represented 14.8 percent of GDP and employed 38 percent of the total workforce in 2021, according to the World Bank.

Where does the US rank in tourism? ›

In North America, it ranked 3rd. In 2020, the United States generated around 84.21 billion US dollars in the tourism sector alone.
Most popular destinations in the United States.
CityNew York
6 more columns

What is Vietnam ranked in economy? ›

The economy of Vietnam is a mixed socialist-oriented market economy, which is the 36th-largest in the world as measured by nominal gross domestic product (GDP) and 26th-largest in the world as measured by purchasing power parity (PPP) in 2022.

How much revenue does Vietnam generate from tourism? ›

Since reopening its borders and lifting most Covid restrictions, Vietnam has earned revenues of US$16.5 billion from tourism, a senior official said.

What percentage of GDP is tourism? ›

Travel and tourism accounted for 6.1 percent of the global gross domestic product (GDP) in 2021, denoting an increase over 2020 but not catching up with the figures reported prior to the coronavirus (COVID-19) pandemic.

How much money does Vietnam earn from tourism? ›

In the long-term, the tourism is estimated to reach at around US$ 135,000 Million in 2033.
Vietnam Tourism Market Outlook.
Travel Gross Revenue (2023 E)US$ 27,500 Million
Projected Market Size (2033 F)US$ 135,000 Million
2 more rows

What is Vietnam's biggest industry? ›

Food and beverage processing is the largest industrial activity in Vietnam. Seafood is processed for export, while coffee and tea are processed both for export and for domestic consumption.

How big is the tourism market? ›

Tourism in the US - Market Size 2005–2029
$1.2trTourism in the US Market Size in 2023
4.3%Tourism in the US Market Size Growth in 2023
-1.6%Tourism in the US Annualized Market Size Growth 2018–2023
Purchase this report or a membership to unlock our data for this industry.Tourism in the US Market Size Growth 2023–2029
Jan 10, 2023

What is the current size of the tourism industry? ›

Globally, travel and tourism's direct contribution to GDP was approximately 5.8 billion U.S. dollars in 2021.

Are Americans welcome in Vietnam? ›

As an American, you need not worry about your nationality when traveling to Vietnam. However, there are tips about local culture that you should pay attention to during your trip.

How many Americans live in Vietnam now? ›

In the northern city of Hanoi, you can find many teachers. There are also American expats who fought in the war sprinkled all over the country. There are an estimated 100,000 expats living overseas in Vietnam.

How many American expats live in Vietnam? ›

According to Vietnam's Ministry of Labor, Invalids, and Social Affairs, there were roughly 83,500 expats in Vietnam in 2019.

What are the top 3 most visited countries? ›

United States - 79.3M. China - 65.7M. Italy - 64.5M. Turkey - 51.2M.

What are the top 5 visited countries in the world? ›

Most Visited Countries in the World in 2022
  • Spain – 75.6 million visitors.
  • China – 59.3 million visitors.
  • Italy – 52.4 million visitors.
  • United Kingdom – 35.8 million visitors.
  • Germany – 35.6 million visitors.
  • Mexico – 35.0 million visitors.
  • Thailand – 32.6 million visitors.
  • Turkey – 30 million visitors.

Where not to travel 2023? ›

  • Afghanistan. The State Department says you should not travel to Afghanistan due to armed conflict, crime, civil unrest, kidnapping, and terrorism. ...
  • Venezuela. Venezuela rarely gets any good press. ...
  • Syria. ...
  • Sudan. ...
  • South Sudan. ...
  • Libya. ...
  • Iran. ...
  • Burma (Myanmar)
Nov 14, 2022

What is the tourism revenue of USA? ›

Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 3.17%, resulting in a projected market volume of US$215.70bn by 2027. The market's largest segment is Hotels with a projected market volume of US$106.10bn in 2023. In the Hotels, the number of users is expected to amount to 160.60m users by 2027.

What is the most visited country in Asia? ›

The five most visited tourism destinations in Asia Pacific in...
  • China – 43.4 million arrivals.
  • Thailand – 26.6 million arrivals.
  • Japan – 21.5 million arrivals.
  • Malaysia – 17.7 million arrivals.
  • Hong Kong – 16.2 million arrivals.
  • Methodology:
Jun 14, 2022

Which country has the fastest growing tourism industry? ›

Fastest-growing tourist destinations for 2019 by percentage:
  • Egypt — 55.1%
  • Togo — 46.7 0%
  • San Marino — 31.1%
  • Vietnam — 29.1%
  • Georgia — 27.9%
  • Palestinian territories — 25.7%
  • Niue — 25.4%
  • Nepal — 24.9.

What city is the #1 US tourist destination? ›

More than 50 million visitors travel to New York City every year making it the number one tourist destination in the USA. New York City is known for its diverse culture and world-renowned attractions.

What is the least visited country in the world? ›

Perhaps unsurprisingly, the smallest Pacific nation is the world's least visited country. Nauru is just 21 square kilometres, taking just 30 minutes to drive around the entire kidney-bean shaped island, or it can be walked in less than a day.

What is the most popular country in the world 2023? ›

Who is the world's most populated country according to the world population review 2023? The world is the most populated country is the India according to the world population review 2023.

What industry is booming in Vietnam? ›

Industry makes up 37.86% of Vietnam's GDP. The sector employs around 11.3 million people, making it the second-largest employment sector in the country. The country's coal, hydrocarbons, electricity, cement, and steel industries have recently boomed while oil production became the third-largest in Southeast Asia.

What is the richest company in Vietnam? ›

Largest companies by market capitalization Vietnam 2022

As of November 2022, Vietcombank, also known as the Joint Stock Commercial Bank for Foreign Trade of Vietnam, was the leading company in Vietnam based on market capitalization, with a market capitalization of around 363 trillion Vietnamese dong.

What is the most popular product in Vietnam? ›

Luxurious silk is one of the most popular items to buy in Vietnam.

What is the least visited state in the US? ›

Alaska, the third least populated state, tops the list, having only been visited by 13% of Americans. Alaska is followed by North Dakota, Idaho, Montana, and Nebraska.

Is Vietnam considered rich or poor? ›

Vietnam is now defined as a lower middle income country by the World Bank.

Why is Vietnam economy so successful? ›

So what is keeping Vietnam's economy humming along and its growth numbers positive? There are three key factors: infrastructure investment, its trade environment, and competitive wages.

Is Vietnam in an economic crisis? ›

HANOI: Vietnam's economy was one of the best performing in Southeast Asia last year, but fears of a global recession weigh on the export-dependent nation. The country's economy rebounded in 2022, as it recovered from the impact of the COVID-19 pandemic.

Is Vietnam one of the fastest growing economies? ›

Tourism has expanded, manufacturing and export earnings have increased, and the per capita gross domestic product (GDP) has grown rapidly. GDP growth statistics report states that Vietnam is the fastest growing world economy with a growth rate of 7.31% in 2019.

Does Vietnam depend on tourism? ›

As a tourism destination that is growing in importance and market share, the tourism industry is one of Vietnam's most important service industries.

Why is GDP so fast in Vietnam? ›

Manufacturing, which grew 8.1% during the year, was the main driver of economic growth, according to Nguyen Thi Huong, head of Vietnam's General Statistics Office. Strong improvement in services also supported growth.

Which country has the highest percentage of GDP tourism? ›

New research reveals the countries that rely on tourism the most, from the Maldives to the Bahamas.
RankCountry% of GDP
2British Virgin Islands32.96%
1 more row
May 25, 2022

Which country gets 15% of GDP from tourism? ›

It is no wonder that the popular holiday destination Maldives is the leader when it comes to share of tourism in the total GDP.
List of Countries by Tourism Income.
Tourism Income ($)20,400,000,000
Percentage of GDP4.9
120 more columns

What percentage of GDP is tourism in USA? ›

The U.S. travel and tourism industry generated $1.9 trillion in economic output; supporting 9.5 million American jobs and accounted for 2.9% of U.S. GDP. At 14.5% of international travel spending globally, international travelers spend more in the United States than any other country.

What is the new target market in Vietnam tourism plan? ›

The Vietnamese tourism sector has set a target to serve 65 million visitors in 2022, including five million foreign visitors and 60 million domestic tourists, and revenue of about VND400 trillion ($17.5 billion).

What is the average salary of someone in Vietnam? ›

Wage and salary in Vietnam are very dissimilar across occupations and contrast starkly between urban and rural areas. The average wage per person in Vietnam is around 3.45 million VND ($150) a month and differentiated by many factors.
Average Salary.
CareerAverage monthly salary (VND/USD)
Real Estate17 million VND ~ $720 US
9 more rows

How many millionaires does Vietnam have? ›

In 2021, Vietnam had approximately 72.1 thousand millionaires. For 2026, it was forecasted that the number of millionaires will reach about 114.8 thousand.
Number of millionaires in Vietnam from 2016 to 2021 with a forecast for 2026 (in 1,000s)
CharacteristicNumber of millionaires in thousands
3 more rows
Dec 19, 2022

What nationality visits Vietnam the most? ›

In 2021, Vietnam welcomed almost 57.7 thousand Chinese tourists, making China the leading nationality of foreign visitors to Vietnam. Korea ranked second with more than 32.5 thousand visitors in the same year.

How many tourists came to the US in 2020? ›

All data for the United States of America in detail
YearNumber of touristsReceipts per tourist
202045.04 m1,870 $
2019165.48 m1,447 $
2018169.32 m1,429 $
2017174.29 m1,341 $
22 more rows

How many tourists did Japan get in the years 2020? ›

Tourism in Japan. Japan recorded a total of four million tourists in 2020, ranking 43rd in the world in absolute terms.

How many tourists visited United States in 2020? ›

International Arrivals:

In 2021, international arrivals to the United States totaled 22.1 million. This was +15% from 2020 (19.2 million) and -72% from 2019 (79.4 million).

Where do most Americans live in Vietnam? ›

Two of the most popular neighbourhoods with English-speaking expats include Tay Ho in Hanoi and Binh Thanh in Ho Chi Minh City. Once you are a bit more settled, you might find life in other cities appealing, especially those on Vietnam's beautiful coast.

Where do Vietnamese live most in USA? ›

The most signification concentrations of Vietnamese Americans are located in the states of California, Texas, Washington and Virginia. In fact, 40 percent of all Vietnamese Americans resides in California, where they make up the third largest Asian population in the state.

Which country Americans visit the most? ›

Visited Releases Top 10 Countries Most Visited by Americans
  • Mexico - which is popular with those looking to escape to the beach.
  • Canada - another boarding country, is famous for attracting travelers for various reasons, from skiing in the rocky mountains to the culinary delights of Quebec City.
Nov 22, 2022

What country do Americans go to most? ›

The most popular destination for U.S. resident travellers in 2019 is Mexico, with 39.3 million visitors. The travel and tourism industry was the largest services export in 2019, producing a trade surplus of $53.4 billion in.

What US city receives the most tourists? ›

With an estimated 10 million visitors to New York City every year, this is indisputably the most visited city in the US.

How many tourists does China get a year? ›

approximately 145.3 million

Which country visits Japan most? ›

In 2021, Japan welcomed approximately 42 thousand visitors from China. In terms of visitor distribution by nationality, Chinese tourists were the most numerous foreign visitors, followed by South Korean and Taiwanese visitors.

How many Americans visit Japan annually? ›

As of 2019, Japan attracted 31.88 million international tourists. Japan has 21 World Heritage Sites, including Himeji Castle, Historic Monuments of Ancient Kyoto and Nara.
CountryUnited States
Percentage change 2017 to 201811.0%
Number (people) in 20171,375,000
Percentage change 2016 to 201710.6%
12 more columns

What is the most visited country in the world? ›

France. Welcoming more than 89 million visitors per year, France is the most visited country in the world.

What is the most visited city in the US 2020? ›

This statistic shows the leading city destinations in the United States in 2020, by number of international arrivals. New York was the leading city destination in the U.S. in terms of international arrivals with approximately 5.42 million visitors from foreign countries in 2020.

How big is the tourism industry in the USA? ›

Tourism in the US - Market Size 2005–2029
$1.2trTourism in the US Market Size in 2023
4.3%Tourism in the US Market Size Growth in 2023
-1.6%Tourism in the US Annualized Market Size Growth 2018–2023
Purchase this report or a membership to unlock our data for this industry.Tourism in the US Market Size Growth 2023–2029
Jan 10, 2023


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